Avon Teams Up with Celebrity Hair Colorist Lorri Goddard
for the Launch of Avon’s First Hair Color Line in the US
Introducing Avon Advance Techniques Professional Hair Color
Who do top Hollywood A-list actresses including Avon’s very own Global Ambassador Reese Witherspoon, supermodels and rock royalty go to when their tresses need coloring? They turn to Lorri Goddard – one of the world’s leading hair colorists with a loyal clientele and more than 25 years experience! For the FIRST time, Avon is launching hair color in the US and is thrilled to partner with Lorri Goddard as Avon Global Hair Color Expert. In this role Lorri will empower women to achieve healthy, salon-beautiful hair at home using the Avon Advance Techniques Professional Hair Color. She will also share her wealth of knowledge, tips and techniques with woman around the world.
“What I love most about color is helping women feel their most beautiful and confident,” said Goddard. “As a company whose mission is to empower women, we share similar values, and I am thrilled to partner together. Avon is also a scientifically backed company with a social conscience that makes women look and feel their best.”
Lorri’s work has graced the covers of countless publications and global hair color campaigns. Her award-winning techniques developed from years of working on high profile shoots, runways and behind the chair in exclusive salons have made her favorite among celebrities and at-home clients. Internationally known as the leading expert on home hair color, Lorri Goddard is author of The Hair Color Mix Book, published by Harper Collins and includes secret recipes for salon-worthy coloring.
Lorri Goddard is the first Global Hair Colorist to join the Avon Advance Techniques Global Hair Stylist team which also includes stylists Tippi Shorter, Anthony Barrow and George Kyriakos.
Facebook: @ AvonProductsInc