Kat Von D Mi Vida Loca
Daring, Vibrant Colors Create Striking Looks for Spring 2012
Kat Von D, tattoo artist, TV star, and owner of High Voltage Tattoo, launches the Mi Vida Loca collection for Spring 2012, a new bright and bold collection inspired by 80’s neon colors and her own custom body art. Never afraid to make a statement, from her flashy stilettos, skin tight leggings and daring makeup, Kat kicks off the year with new formulas and vibrant colors to create smoky eyes, long-lasting lips and electric nails.
True Romance Eyeshadow Palette – Mi Vida Loca ($35) – This all-new palette features eight vibrant neon shades of True Romance Eyeshadows and an Autograph Pencil Eyeliner in Wonderchild (electric blue) to create a variety of stunning looks. The silky-smooth eyeshadow formula features rich, long-lasting pigments that effortlessly blend and layer. Eight shades allow for endless possibilities: Altruism (pearl soft pink), Sparklehorse (hot pink purple sparkle), Dublin (iridescent purple), Mad Max (matte sky blue), Drama For Yo Momma (shimmery Kelly green), No Regrets (shimmery gold), Marya (shimmery vanilla) Swan Song (iridescent pearl). Finish off any look with the creamy eyeliner pencil that glides on and smudges easily for an effortless smoky eye.
Everlasting Liquid Love Lipstick ($18) – Make a statement with striking, long-lasting color that won’t smudge or migrate. The richly pigmented formulation leaves your lips stained with a beautiful matte velvety finish that lasts for hours. For a flawless look, shake the bottle well before application and apply a single layer to inside the lip line in a smooth, even motion. Wait 1-2 minutes for lips to dry and you’ll be set for the rest of the day. Select from a sophisticated range of six shades, including Jeffree (coral), Berlin (orange-red), Bow & Arrow (nude), Outlaw (deep blood red), Backstage Bambi (hot pink), Lolita (dusty rose).
High Voltage Lacquer ($12) – Kat’s first Nail Lacquer is a daring collection of four high-quality, intensely pigmented shades with a bright, ultra-reflective finish. Infused with tiny particles of shattered glass, these are the brightest and shiniest lacquers you can get, and are of course made without Toluene, Formaldehyde and DBP. The incredible extended wear, anti-chip formula is also water and detergent resistant and provides UV protection to ensure color’s fidelity. Shades include Wonderchild (shimmery vivid purple), Mad Max (shimmery royal blue), No Regrets (shimmery hot pink) and Sparklehorse (shimmery intense yellow).
Triple Threat Tattoo Liners ($39) – Get one eyeliner set that does it all with this trio of extreme long-wear, waterproof, quick-dry, blackest of black liquid liners. Each one features a different innovative felt brush tip and is fitted with airtight cap to prevent dry out. Follow your mood to create endless Kat eye looks – from the dramatic to saintly.
- Poetica – This thick chiseled tip creates a bold line. Start at the inner corner and adjust the angle as you cover the lash line to create a dramatic cat eye.
- Saint – The skinny tip creates a super precise slender line. Use along your lash line to create a precise line to define your eyes. It’s also the perfect tip to touch up any eye look.
- Sinner – This medium-sized felt tip is tapered to contour eyes. Use the point of the tip to draw a thin line along the lash, then turn the pen at an angle to create thicker wing tips at your eye’s outer corners.
The Kat Von D Mi Vida Loca collection will be available for a limited time beginning January 2012 in all Sephora stores, as well as by calling 1-877-SEPHORA or logging on to sephora.com via computer or smartphone.
I’m dying to try everything! I’m a HUGE KVD make-up fan. Like, so completely obsessed with her palettes that I wear them almost every day of my life.
I’ve reviewed almost all of them both in blog and youtube format. I’m on a mission to get all of this.
What is on your wish-list? Let me know in the comments! xoxo
Press information and images courtesy of PR & Sephora