“Brow Power is truly unlike any eyebrow pencil that exists! We spent over three years working on this formula that not only gives you great-looking brows, but contains a patent-pending ingredient blend utilizing brow-enhancing technology, including ingredients such as saw palmetto, nettle extract, green tea, and grape seed. If you have sparse or over-plucked brows — or if you’re like me and your brows have just disappeared over the years — you know how important it is to find a product that looks like real brow hair and doesn’t come off until you take it off! The overwhelming response from beauty editors has been such a blessing, but hearing from real women about how this pencil improves their lives is what it’s all about.”
—Jamie Kern Lima, It Cosmetics creator
I love the ingredients (listed in the text above) and I love that I don’t have to find “my” brow shade. They can be used for anybody. Which is really fantastic. My hair and skin changes a bit from season to season so I don’t have to have two shades anymore! You don’t need a sharpener for this one, you just twist and you have what you need. There is a brush on the other end so you can soften the look up a bit if you feel like you applied it too harsh.
It REALLY does last all day. Personally I have tried a couple others and I think they are all comparable. This one really is almost identical to the YBF brow pencil which is said to be the “best in the world” but this It Cosmetics Brow Power can hang tough with it.
Retails for $24 – might be harder to justify. However, I say if you have ever over-plucked your brows you need something like this in your life.
Product provided for 100% honest review